Blog - Authors

New Subtitle for SPEED "A Complete How-To Manual for Quick & Permanent Fat Loss"


Posted on January 27th, 2011 by Jeff Thiboutot M.S.

Matt and I have been considering changing the subtitle of our book for nearly a year now. And, well, we have finally decided to do it, we just had another small run of books printed. The new subtitle is “A Complete How-To Manual for Quick & Permanent Fat Loss”. We think this describes the contents of the book well.

It was obvious to most people that our former subtitle was hyperbolic, as it is not likely the ONLY weight loss book worth reading. There are some other weight loss books out there that give excellent and well-supported information and recommendations for weight loss. However, to be honest, we really do think that our book it is probably the only weight loss book that has presented the Bio-Psycho-Social model of weight management and has combined the wide range of topics related to weight-management, in an evidenced-based manner. But, the main reason for our outlandish subtitle was due to marketing. We are new authors and were looking for some way to stand out in a sea of weight loss books, many of them not very good. We thought that an over-the-top subtitle might help to do that. Now that some time has passed we don’t think it has actually helped with sales, and maybe, because people took it literally, it may have reduced sales a bit. We are speculating and have no way of knowing if it has had a positive or negative effect. Additionally, even though our subtitle was clearly hyperbolic, we were very careful NOT to present hyperbolic information in the book. We think there is big difference between these two aspects of the book. Anyway, that leads us to today and our decision to change the subtitle of our book. We hope this clarifies our initial intentions and the reasons for the change.

Please share with friends...

16 Responses to “New Subtitle for SPEED "A Complete How-To Manual for Quick & Permanent Fat Loss"”

  1. Fred Hahn says:

    “A Complete How-To Manual for Quick & Permanent Fat Loss”

    “Quick” fat loss? Are you trying to hoodwink people guys? Better to have told the truth and said slow and gradual fat loss.

    And “permanent” fat loss? Do either of you have any evidence that your recommendations will result in permanent fat loss?

    And is your book truly a COMPLETE manual for fat loss? I could name several metabolic issues/disorders that require far more than just adopting a low carb/ low calorie diet that would be necessary to address in order to lose fat. FE: You’d need to add an entire chapter on dealing with Hashimoto’s Thyroiditis if your manual was truly “complete.” Not an ounce of fat will be lost even on a low carb diet mixed with RT if a person is afflicted with HT.

    http://en.wikipedia.org/wiki/Hashimoto's_thyroiditis

    • Jeff Thiboutot M.S. says:

      Fred,
      I am shocked that you would comment about our new subtitle (obvious sarcasm).

      We actually cover the quick verses slow weight loss topic in the book, I thought you had a copy and was reading it? Please refer to p.150, (Is striving for faster weight loss…) basically, we say that there is nothing inherently bad about losing weight/fat at a relatively faster pace. Meaning the typically recommendation to lose slowly, about a lb per week, is not necessary and losing at a faster pace, 2-4lbs per week, but more is not bad. So we are telling the TRUTH.

      Actually the comprehensive approach, i.e., the Bio-Psych-Social model, addresses the many variables that have shown to be important for permanent/long-term fat loss. There are many studies in the book that you can refer to.

      Is it Complete? Well, we think that for most people dealing with weight issues it is complete. We do touch upon, briefly, the hormone issue as well as a few other potential inhibitors of weight loss in the Doing Speed chapter. Again, did you read the book? Please see p.153. It is likely we will expand this a bit in the next edition.

      I have to disagree with your assertion that “Not an ounce of fat will be lost even on a low carb diet mixed with RT if a person is afflicted with HT”. I would say that it would likely be HARDER but not impossible. As long as the heart is beating, the brain is working, your organs are working and you are not in a coma you can lose weight. The challenge with hypothyroidism (autoimmune or not) is that the overall basal metabolic rate is lower than if the thyroid is working properly. However, the proper use of T3 and T4 use can often diminish or ameliorate the problem. There are other factors, a big one is iodine levels and so on but don’t want to go into a whole thing on thyroid function. The bottom line, the body is still burning calories so if you take in less than your body is burning then you will lose weight (yes I think calories are very important, but I also think there are benefits to modifying macro intakes, Matt and I cover this briefly in the book). I am sure you will want to discuss this aspect. Anyway, my point is that it is just harder to lose weight because the intake has to be lower than a person whose thyroid is function at the proper level. For an extreme example, if a person with low thyroid function was give no food for a month, would they not lose weight/fat? I would venture to guess the person would lose about 8-10 lbs (gender, starting bodyweight, & activity levels will vary the amount)? If not, where is the energy coming from to support all of the metabolic processes that are going on 24/7 to keep the person alive?

  2. Fred Hahn says:

    “We actually cover the quick verses slow weight loss topic in the book, I thought you had a copy and was reading it? Please refer to p.150, (Is striving for faster weight loss…) basically, we say that there is nothing inherently bad about losing weight/fat at a relatively faster pace. Meaning the typically recommendation to lose slowly, about a lb per week, is not necessary and losing at a faster pace, 2-4lbs per week, but more is not bad. So we are telling the TRUTH.”

    My point was that by saying “quick” fat loss, you prey upon peoples weaknesses. Most people who are obese are desperate and want to lose 40 pounds in a month or some other such unrealistic amount of fat in a short time. By saying “quick” you are still sensationalizing. Yes I read your book and on that page you don’t specifically define your terms.

    “Actually the comprehensive approach, i.e., the Bio-Psych-Social model, addresses the many variables that have shown to be important for permanent/long-term fat loss. There are many studies in the book that you can refer to.”

    That’s not my point. My point was that fat loss is never quick. It is ALWAYS a slow and gradual process.

    “Is it Complete? Well, we think that for most people dealing with weight issues it is complete. We do touch upon, briefly, the hormone issue as well as a few other potential inhibitors of weight loss in the Doing Speed chapter. Again, did you read the book? Please see p.153. It is likely we will expand this a bit in the next edition.”

    I did read it and because you merely touched upon hormones, the book is therefore not complete as this issue affects and afflicts millions of people. Sure, I’d agree that your book addresses the majority of people who need to lose fat. But there are many people, especially women in peri-menopause, that require medical intervention. Your book is a partial guide to fat loss, not a complete one.

    “I have to disagree with your assertion that “Not an ounce of fat will be lost even on a low carb diet mixed with RT if a person is afflicted with HT”. I would say that it would likely be HARDER but not impossible. As long as the heart is beating, the brain is working, your organs are working and you are not in a coma you can lose weight. The challenge with hypothyroidism (autoimmune or not) is that the overall basal metabolic rate is lower than if the thyroid is working properly. However, the proper use of T3 and T4 use can often diminish or ameliorate the problem. There are other factors, a big one is iodine levels and so on but don’t want to go into a whole thing on thyroid function. The bottom line, the body is still burning calories so if you take in less than your body is burning then you will lose weight (yes I think calories are very important, but I also think there are benefits to modifying macro intakes, Matt and I cover this briefly in the book). I am sure you will want to discuss this aspect. Anyway, my point is that it is just harder to lose weight because the intake has to be lower than a person whose thyroid is function at the proper level. For an extreme example, if a person with low thyroid function was give no food for a month, would they not lose weight/fat? I would venture to guess the person would lose about 8-10 lbs (gender, starting bodyweight, & activity levels will vary the amount)? If not, where is the energy coming from to support all of the metabolic processes that are going on 24/7 to keep the person alive?”

    Well you don’t have much experience then with this condition. And no, if you starved a person with HT, they would lose weight but the majority of that weight would come from lean tissue. The person would become smaller, but it is very possible they wind up, percentage wise, just as fat or fatter.

    And a lower BMR is certainly not the main issue. The main issue is the hormonal dysregulation itself. Calories in/out is not the reason these people get fat. Regardless of the calories the body is storing more fat in the fat cells and not allowing their release. You either eat more to supply your body with the needed nutrients and get even fatter or if you don’t, the body cannibalizes lean tissue with fat tissue staying right where it is.

    And sure, if you manage it with HRT, then you’re back to normal and fat loss can begin again. But you can’t keep feeding the person less and less food. That’s starvation and that is not a solution.

    I’d love to see some real client results to support your contention that lowering calories results in an amount of fat loss predicted by the calories that are decreased. In my experience it doesn’t work that way at all.

    Oh – and you left out the part about “permanent” fat loss.

    • Jeff Thiboutot M.S. says:

      Fred,
      You obviously have an earlier copy of our book, the newer books have an updated cover and on the cover we state, “lose 2 to 4 lbs a week” which is nowhere near the 40lbs a month you eluded to. Also, seeing you have read our book, you would know that in the “Doing SPEED” chapter we give information that gives numbers that would result in approximelty 2-4lbs of fat loss per week (8-16lbs/month). Which IS relatively “quick”. Also, you would know after reading our book that losing at this “quicker” pace has the potential for better long-term results.

      I did mention the permanent aspect last time. Here is what I said last time “Actually the comprehensive approach, i.e., the Bio-Psych-Social model, addresses the many variables that have shown to be important for permanent/long-term fat loss. There are many studies in the book that you can refer to.”

      Why do you often say things like “you obviously don’t know about x or y or haven’t read about x or y” when you think someone has said something you disagree with? Why do you assume this? Why say that? Why not just give some quality references for the person to read if you are so sure that you are more knowledgeable about a subject? This would show that you have some good evidence for your opinions and you would help the other person get some quality information on the topic and likely, due to the new information, be able to make better recommendations. Isn’t it you that said something like; it’s not about being right its about getting along with others and helping each other

      Anyway, I have dealt with some clients that have had thyroid problems over the years and I have actually read a pretty good amount on the topic, but thanks for assuming I am clueless.

      You have clearly taken the “calories don’t matter, it’s all about hormones” view on bodyweight regulation. I have to say that I disagree with such a strong stance. Hormones play a part, but calories are important also. I don’t have some of my files in front of me at the moment, in the middle of moving, but when I get them, in a couple of weeks, I will send the files I have on bodyweight regulation, all published papers on the subject matter, in case you have not read them yet. I am working on an insulin and weight loss post right now and should have that up in a couple of days. This will touch upon the hormone & fat loss issue.

      Also, I would like to see the research that shows NO FAT will be lost and ONLY lean tissue will be lost when dealing with HT or other hormone imbalances.

  3. Sylvia Liney says:

    Gentlemen….Greetings from Oz…Just a little question, I haven’t read the book yet, but do you have any info on going fructose free? I would be more inclined to buy it if it did include at least one chapter on this stuff that is poisoning the world, called fructose.
    In Love, Light & Peace
    Sylvia

    • Matt Schoeneberger M.S. says:

      Sylvia,

      We discuss fructose briefly, definitely not an entire chapter. We spend about a page or two on fructose, quickly letting you know the negative effects associated with high intakes and where it’s found.

      Matt

      • Mitch says:

        Härliga beaikivnrngsr.Jag brukar tänka på dig när det blåser härupp i östergötland för du säger att det alltid blåser hos dig.Edward Person är en härlig figur men från den filmen så sjunger han även Jag har bott vid en landsväg som jag ofta sjunger när jag är ute hos PRO. Den är poppis.Ha det gott.

      • JTG! You popped in!I am beaming.But, no… I don't think Holly would ask that question. She seems more of the "everyone is crazy but me" personality type.And I love auties. They are authentic.

      • Un post come sempre ricco e denso di spunti e link tutti da "spulciare"… mi piacerebbe sapere cosa ne pensi del mio ultimo post Una testa ben fatta sul legame tra materie scientifiche e materie umanistiche… grazie! Tiziana

      • You brought up the specter of Jack Thompson! No cookie!If we outlaw guns, only criminals will own guns. Related: did no one learn about the Prohibition in school? I’m as upset about this as everyone else, but even I can see that the last time we tried a ban, it didn’t work, and in fact it made the problem worse.

      • jul12olga yo tu seguidor nº1 del nemawashi de murcia solo puedo decir en representación mia y de mi caompañera diablesa “segudor nº2″ quiero decir: amooo te echamos mucho de menos que ganas de verte tocar el 10 no puedo esperarviva el lado oscuro ^^VA:F [1.9.11_1134](from 1 vote)

    • Bert says:

      A rolling stone is worth two in the bush, thanks to this arleitc.

    • BÃ¥stads skattebetalare är de lyckliga. Halmstads sitter fortfarande och funderar pÃ¥ kanindansare, Cp-imitatörer och önskar att Hassan Charka hade stannat vid sina pizzor.

    • http://www./ says:

      Heh, du lyder som en af de der lamebook-stoddertyper, der altid skriver noget om at kvindens plads er noget med et køkken og lidt sandwiches ;-D<3 fra hende, der ikke vil ha' andre ud i SIT køkken!

    • może masz racjÄ™. JeÅ›li tak by byÅ‚o, to tym bardziej jest to przygnÄ™biajÄ…ce. Wiele firm wykorzystuje niewiedzÄ™ klientów. Dotyczy to nie tylko pozycjonowania. Zawsze powtarzam, że „winne” temu stanowi rzeczy w Polsce sÄ… generalnie 2 elementy:1) e-biznes (i usÅ‚ugi mu towarzyszÄ…ce) majÄ… w Polsce raptem kilkanaÅ›cie lat dopiero2) zajmuje siÄ™ tym wiele mÅ‚odych osób, które jeszcze nie majÄ… krÄ™gosÅ‚upa moralnego (może to znak czasów i już nie bÄ™dÄ… mieli? wolÄ™ tak nie myÅ›leć)Po prostu wszystko musi dojrzeć.

    • You’ve got it in one. Couldn’t have put it better.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>